Advertising, Media & Event Management Studies
This program is a great choice for individuals who want to play a key role in today’s ever involving advertising and media industry. A flexible and convenient online format makes it easier for students to balance schoolwork with other responsibilities, while getting a solid foundation in advertising theory, consumer behavior and media planning with event management.
Our online degree in advertising media creates a strong foundation upon which you can build your career in advertising, marketing or media. As a student in the program, you’ll enjoy a multicultural experience and gain a broad base of knowledge that combines theory and application. You’ll learn strategy, planning, media and research plus the basics of design and copywriting. You’ll also have the opportunity to develop a fully integrated advertising campaign for a designated client to add to your portfolio.
The course aims at skill as well as perspective building for Junior and Middle-level executives in the field of Advertising, media & Event Management. It seeks to deliver skills for managing advertising businesses by combining theoretical learning in the field of communications with the right blend of management education.• Students will gain a working knowledge of the advertising business, the role of advertising and its relationship to marketing, and how advertising plans are developed from initial concepts to finished creative and media plans.